Resume

- 5 mins read

Zane Landers

Digital Marketing & Communications Specialist | Content Strategist | M.S. Marketing Tucson, Arizona · LinkedIn · Contact

Results-driven digital marketing and communications specialist with expertise in SEO, marketing automation, and technical content. I’ve driven 300%+ web traffic growth through SEO, generated 1,000+ event registrations through automated email and ad campaigns, and have produced professional technical content since 2018, including for TelescopicWatch and Live Science. I specialize in translating complex technical subjects — aerospace, AI, SaaS, optics, and consumer technology — into content that ranks, converts, and builds trust.

Work History

Marketing Consultant / Customer Service — Farpoint Astro | Remote | March 2026 – Present, part-time

  • Identified manual e-commerce processes and implemented AI-assisted automation improvements, reducing operational overhead
  • Develop marketing strategies for telescope accessories and astrophotography hardware, including hands-on product testing of filters and focusers
  • Manage Shopify, WordPress, and Mailchimp platforms for content creation and digital campaigns
  • Identify and engage influencers to promote the brand through short- and long-form content
  • Provide customer service support, resolving complaints and order questions quickly and professionally

Contributing Writer — Live Science | Remote | February 2026 – Present, freelance

  • Write in-depth telescope and astronomy-gear reviews for a leading consumer science publication, grounded in hands-on field testing
  • Produce SEO-optimized buying guides and how-to articles for a broad general-science audience
  • Translate technical astronomy and astrophotography concepts into clear, engaging content on editorial deadlines

Marketing Intern — Universal Avionics | Tucson, AZ | April – September 2025, full-time

  • Developed and executed social media strategy for an aviation technology company, increasing engagement 45% across LinkedIn, Instagram, and X using Google Analytics insights
  • Created 50+ pieces of content — technical manuals, blog posts, case studies, video scripts — promoting avionics systems to commercial and defense aviation markets
  • Collaborated with engineering teams to translate complex technical specifications into customer-focused materials, improving sales close rates by 20%
  • Conducted competitive analysis of 15+ aerospace companies supporting next-generation flight management system launches targeting $2M+ revenue

Marketing Consultant — EUEC Conference | Tucson, AZ | January – December 2025, part-time

  • Drove digital marketing strategy that attracted 500+ registrants to a virtual conference, exceeding attendance goals by 35%
  • Managed HubSpot CRM and automation workflows, achieving above-industry-average email performance
  • Coordinated speaker recruitment for 40+ industry experts and developed lead-generation webinars producing 200+ qualified leads for exhibitors
  • Created sponsorship packages and collateral that secured $50K+ in virtual exhibitor revenue

Science Communications Intern — NSF NOIRLab | Tucson, AZ | January – June 2022, full-time

  • Supported public outreach for international astronomy research programs with $40M+ annual budgets
  • Updated and maintained 30+ web pages in WordPress, improving navigation and user experience
  • Coordinated promotion of 12+ virtual public events and press announcements reaching 10,000+ stakeholders
  • Collaborated with research teams across six countries to disseminate scientific findings

Lead Writer & Editor — TelescopicWatch (iQuese Media) | Remote | August 2018 – Present, freelance

  • Produce telescope reviews and buying guides for a top-ranked astronomy platform with 1.75M monthly impressions, consistently earning page-one Google rankings for high-intent keywords
  • Helped grow the site to 30,000+ monthly visitors with a 2.5-minute average session duration
  • Collaborate with manufacturers on authentic, data-driven content that drives affiliate revenue
  • Mentor junior writers and enforce brand voice and editorial standards

E-commerce & Events Business Owner — AstroZane.com / eBay | Self-employed | March 2017 – Present

  • Founded and manage a multi-platform e-commerce business specializing in telescopes and astronomical equipment
  • Process 300+ annual transactions totaling $50K+ in revenue with a 100% positive seller rating
  • Plan, promote, and host paid stargazing events at the Mount Lemmon Lodge and other venues, plus private star parties for clients
  • Perform optical diagnosis and precision repairs on equipment valued up to $5,000 per unit

Education

  • Master of Science in Marketing — University of Arizona, Tucson, AZ (2025)
  • Bachelor of Arts in Communications — University of Connecticut, Storrs, CT (2022)

Certifications

HubSpot Inbound Marketing (2025) · HubSpot Content Marketing (2025) · Google Analytics Individual Qualification, GAIQ (2024) · Google Ads Search (2024) · Meta Certified Digital Marketing Associate (2024) · CITI Program Research Ethics (2022)

Skills

  • Marketing platforms: HubSpot, Marketo, Salesforce, Google Analytics, Google Ads, Meta Ads Manager, SEMrush
  • Design & content: WordPress, Hugo (I built this site), Adobe Creative Suite, Figma, Google Workspace, Microsoft Office 365
  • Data & analysis: Tableau, Excel (advanced, including VBA), Power BI, Looker Studio, SQL (basic), A/B testing
  • AI & emerging tech: ChatGPT, Claude, Grok, Microsoft Copilot, prompt engineering, AI-assisted automation
  • E-commerce & CRM: Shopify, WooCommerce, Klaviyo, eBay Seller Hub
  • Code: Python, JavaScript, HTML/CSS — scripting and automation
  • Community & social: Moderator of Reddit and Discord astronomy communities; 3,000+ Instagram followers
  • Hands-on: Precision optics, 3D printing, CAD, stick/MIG welding, woodworking

Volunteering & Nonprofit

  • Board of Directors — DarkSky Southern Arizona, Tucson, AZ (2023–Present)
  • Board of Directors — Reach For The Stars Arizona (2022–2023)
  • Volunteer — Huachuca Astronomy Club / Patterson Observatory (2022–Present)
  • Volunteer — Tucson Amateur Astronomy Association (2022–Present)
  • Board of Directors — Fairfield County Astronomical Society / Stamford Observatory, Stamford, CT (2017–2020)
  • Volunteer — Westport Astronomical Society (2016–2021) and Westchester Amateur Astronomers (2019–2021)

I also regularly run independent astronomy outreach events around Tucson.

Press & Media Features

My astronomy and telescope-making work has been covered by national media:

Presentations

Contents